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Your domain name is your website address on the internet and gives you an online identity or brand. It's a valuable part of your business identity and is an important marketing tool that can help customers find and identify with your business.

When picking a website domain it's best to go with a name that:

  • represents your business or brand
  • is easy to remember, pronounce and spell
  • is short and unique.

Picking a domain name for your website is almost like picking a name for your newborn child. The name will stay with it for the rest of its life, and will forever be used to identify it and find it. It's a statement of the website's purpose, of the website's true identity. That's why choosing a domain name is a massively important decision. It simultaneously needs to be flashy, makes sense, be easy to remember, and give a summary of the website as a whole. Sometimes, the choice is simple, such as an established corporation using its name. However, for startups, smaller sites, and most other types of websites, the decision is far from simple. However, the process can be made a lot simpler with just a few factors considered.

For one, it's important to keep in mind that you aren't limited to one domain name. You'll always have the option to purchase multiple similar domain names, and have them all redirect to one website. That way, you can utilize multiple domain names for the same website, marketing and spreading them as you see fit.

Additionally, you may sometimes set your heart on a specific domain name, only to find that it has been taken by somebody else. Don't fret, as you might still be able to use the name. Perhaps you could simply use an acronym, or add an extra word. For example, instead of registering website.com, you may be able to register mywebsite.com.

It might also be helpful to make a big list of potential domain names, and slowly single out the ones you like most. Don't be stingy with your list, put as many domain names as you can think of that might fit your website. It's also important to keep in mind the previous tip, and try to phase out taken domain names before they get into the final selection. This represents a great way to consider lots of different domain names all at once, and compare them.

Finding the perfect domain name may be important, but it doesn't have to be hard just keep these tips in mind, and your website will be hitting the front pages of Google before you know it.

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